Goldfish — emily lahourcade

G O L D F I S H

For April Fools’ Day, we announced the release of a new product just dumb enough to work: Individually Wrapped Goldfish. Some Goldfish fans loved the idea, others were ready to sick the EPA on us. But all in all, it became Goldfish’s most liked social post to date.

W O R L D C O M P L I M E N T D A Y

On World Compliment Day, we took The Snack That Smiles back to one of the darkest corners of the Internet, Twitter, to spread some smiles. On a platform filled with roasts, uncomfortable political debates and clapback culture, we broke through with something different: kindness. We started off the day inviting people to fish for compliments then responded in real time to fans and brands alike all day long with personalized compliments.

The results: a reach of 15.3 MM, 195 unique compliments sent, 12,145 fan engagements, 33 brand interactions, a 96% positive sentiment and a lot of Smiling Back, all without any paid support.

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CREDITS
ECD: Eric Glickman | CW: Allie Reuben