T E N N E S S E E T O U R I S M

Tennessee’s given us a lot to love, from Memphis to Nashville to the great Smoky Mountains. But as the Covid-19 pandemic continued to rear its head, threatening the Volunteer State’s tourism industry, we wanted to remind both locals and anyone traveling to Tennessee: Come for the mountains, the music, the lakes and the attractions, but for the love of Tennessee, wear a mask, wash your hands and practice social distancing. 

We also showed people that all the things they love about Tennessee are just as lovely when you do them safely.

To further inspire people to travel safely through Tennessee, we sent a family of local musicians, Drew and Ellie Holcomb, on a road trip across the state and documented it in a five-episode web series. As they traveled through Tennessee, they wrote two original songs inspired by the places they visited.

RECOGNITION:

BRONZE CLIO

CREDITS
CD: Ryan Simonet | CW: Gretchen Menter