M I L A N O C O O K I E S
Hollywood’s biggest night also happens to be a big night for people to eat Milano cookies on their couches.
We didn’t have the budget to make Milano an official sponsor of the Oscars, so we stole the show on Twitter instead.
Leading up to Oscar night, we teased the activation on Twitter by dressing up our cookies in some of the most iconic red carpet looks from years past.
We also created custom Instagram GIPHY stickers for people to use on Oscar night.
RECOGNITION
ANDY AWARD 2021 – CRAFT
GOLD EFFIE AWARD 2021 – SOCIAL MEDIA
ONESHOW SHORTLIST
NAMED BEST-IN-CLASS BY TWITTER
CREDITS
ECD: Eric Glickman | CDs: Gretchen Menter & Molly Runge | CW: Allie Reuben