P E R F E C T B A R

If you're looking for a fresh protein bar in the snack aisle, you're probably lost. That's why we created The Perfect Impostor: a decoy Perfect Bar that's actually a GPS to guide you to the refrigerated section where you'll find them, with all the other fresh things. We even recruited some other Impostors to help us spread the word, like Chelsea Blackwell who went viral for claiming to look just like Megan Fox on Love Is Blind or @noitsashley, famed Taylor Swift dupe. We got people out of the shelf-stable aisle once and for all, teaching them that if you want an all-natural, preservative-free protein bar, the fridge is the place to be.

We also created Perfect Bar’s first ever OOH campaign: a New York takeover that targeted commuters in need of some protein with headlines that changed throughout the day, tailored to their morning and afternoon commutes.

CREDITS
CCO: Frank Cartagena | ECD: Lucas Bongioanni & Fernando Reis | CDs: Gabriel Gama & Guilherme Grossi | CW: Federico Diaz, Lyndsey Stormer, Heather Baldock, Tikal Musca, Luis Felipe Rios