K E T T L E B R A N D
To connect with flavor-seekers who crave Kettle Brand, we created social assets that are as bright and bold as they are. So whether they were buzzing about the latest festival lineup release, looking for happy hour inspo or sharing their latest Aura portrait, we made sure we were right there with them for every craveable, shareable moment.
We capitalized on the popularity of the “Which ___ are you?” Instagram filter trend by creating our own “What’s Your Flavor?” filter for Kettle Brand. We also used the filter to announce two new flavors: Farmstand Ranch and Parmesan Garlic. People who landed on one of the new flavors and tagged us in their story got surprise and delight packages that let them be the first to try our new chips.
CREDITS
ECD: Eric Glickman | CDs: Gretchen Menter & Molly Runge | CW: Allie Reuben